Privacy Policy for The London Tourist

Last updated: 24 October 2025

1. Introduction

Welcome to The London Tourist (“we”, “our”, “us”).
We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner.

This Privacy Policy explains how we collect, use, and protect the information you provide when you visit our website https://www.thelondontourist.co.uk (the “Site”), interact with our content, or use any services provided through our platform.

By using our website, you agree to the terms of this Privacy Policy.

2. Who We Are

The London Tourist is an independent travel and lifestyle website focused on attractions, places to visit, and things to do across London. We provide editorial content, guides, and affiliate links to third-party ticketing and accommodation partners.

If you have any questions about this Privacy Policy or how we handle your data, please contact us.

3. Information We Collect

We may collect and process the following types of information:

a) Information you provide to us directly

  • When you subscribe to our newsletter

  • When you contact us via forms or email

  • When you comment on posts or participate in surveys

This may include:

  • Name

  • Email address

  • Message content

  • Preferences (e.g., interests in attractions, food, travel guides)

b) Information we collect automatically

When you visit our website, we may collect information automatically through cookies and analytics tools, including:

  • IP address and device type

  • Browser type and version

  • Pages viewed and time spent on site

  • Referring website (e.g., from Google, social media, or a partner site)

c) Information from third-party services

If you click on affiliate or partner links (for example, to book tickets or accommodation), our partners may collect information under their own privacy policies. We only work with reputable, GDPR-compliant partners.

4. How We Use Your Information

We may use your information to:

  • Provide and improve our website content and user experience

  • Respond to enquiries or requests

  • Send newsletters or updates (only if you have opted in)

  • Track site performance and analytics

  • Manage affiliate partnerships and referral tracking

  • Comply with legal obligations

We do not sell or rent your data to third parties.

5. Cookies and Analytics

We use cookies to:

  • Ensure website functionality

  • Analyse visitor behaviour (via Google Analytics or similar tools)

  • Measure performance and affiliate referrals

You can control or delete cookies at any time in your browser settings.
For more information, please see our Cookie Policy.

6. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases:

  • Consent – for sending newsletters or marketing materials

  • Legitimate interest – for analytics, website improvement, and affiliate performance tracking

  • Contractual necessity – if you enter into a transaction through our partners

  • Legal obligation – where processing is required by law

7. How We Store and Protect Your Data

We use secure systems and encryption to protect your information.
Your personal data is stored securely on trusted servers and only retained for as long as necessary to fulfil the purposes outlined in this policy.

We regularly review our security procedures to ensure compliance with UK GDPR and Data Protection Act 2018.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access a copy of the personal data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent for marketing communications

  • Object to processing based on legitimate interests

To exercise your rights, please contact us.

9. Links to Other Websites

Our website contains links to external sites (such as ticketing partners, attractions, and affiliate platforms).
We are not responsible for the privacy practices or content of these third-party websites, so we encourage you to review their privacy policies before providing any personal data.

10. Children’s Privacy

Our website and services are not directed at children under 13 years of age, and we do not knowingly collect data from them.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, best practice, or our website’s features.
Updates will be posted on this page with a new “Last updated” date.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us.