From royal landmarks to riverside walks and colourful markets, London is a city built from distinct neighbourhoods - each with its own story to tell.

Whether you’re here for sightseeing, shopping, theatre or food, exploring the city area-by-area is the best way to uncover its character and charm.

Start in Westminster, home to Big Ben, Buckingham Palace and centuries of British history. Wander through Covent Garden for cobbled piazzas, street performers and elegant restaurants. Cross the Thames to the South Bank, where the London Eye, Tate Modern and National Theatre line the river.

For culture and nightlife, Soho and the West End pulse with theatre lights, live music and late-night dining. In contrast, Notting Hill offers pastel terraces, independent shops and the famous Portobello Road Market, while Greenwich combines maritime heritage with panoramic park views. Down south, Clapham blends leafy commons, brunch cafés and local buzz.

Each district reveals a different side of the capital — historic, creative, luxurious or laid-back. Use our guide below to discover the top places to visit in London and plan the perfect itinerary, from world-famous landmarks to the city’s most vibrant neighbourhoods.