Cookie Policy for The London Tourist

Last updated: 24 October 2025

1. Introduction

This Cookie Policy explains how The London Tourist (“we”, “our”, “us”) uses cookies and similar technologies to recognise you when you visit our website https://www.thelondontourist.co.uk (the “Site”).
It describes what these technologies are, why we use them, and your rights to control their use.

By continuing to browse our website, you consent to our use of cookies in accordance with this policy, unless you have adjusted your browser settings to refuse cookies.

2. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website.
They help the site remember your preferences (such as login details, language, or region) and collect information about your browsing activity to improve user experience and performance.

Cookies can be:

  • Session cookies – deleted when you close your browser

  • Persistent cookies – stored on your device for a set period or until deleted manually

3. How We Use Cookies

We use cookies to:

  • Ensure our website functions properly

  • Improve the speed and security of the site

  • Analyse traffic and performance through Google Analytics or similar tools

  • Track affiliate links and referral commissions

  • Remember user preferences (such as cookie consent choices)

  • Personalise content and advertising (where applicable)

4. The Types of Cookies We Use

Type of Cookie Purpose Example Tools / Providers
Strictly Necessary Essential for the operation and security of our website. These cookies enable basic functionality such as page navigation and access to secure areas. Without them, the website cannot function properly. Cookie consent banner, website security tools, CMS system cookies
Performance & Analytics Help us understand how visitors interact with our site, including which pages are most popular and how visitors move around. The information is anonymised and used to improve usability and performance. Google Analytics, Google Tag Manager
Functional Allow the website to remember user choices and provide enhanced, more personal features such as remembering preferences or past interactions. Cookie Consent Plugin, user preference cookies
Advertising & Affiliate Used to track referrals and measure the success of our affiliate partnerships and campaigns. These cookies help ensure we receive proper credit when users make bookings through our links. Headout, London Theatre Direct, Awin, Booking.com
Social Media Enable social sharing and content embedding features, allowing you to share articles or follow us across platforms like Facebook, Instagram, and Pinterest. Meta (Facebook), Instagram, X (Twitter), Pinterest

5. Third-Party Cookies

Some cookies are placed by third parties on our site. These third-party services may collect information under their own privacy policies.
For example:

  • Google Analytics (for analytics and performance data)

  • Affiliate partners.

  • Social media integrations for content sharing

We encourage you to review the privacy and cookie policies of any third-party sites linked from The London Tourist.

6. Managing Cookies

You can control or delete cookies at any time through your browser settings. Most browsers allow you to:

  • Delete all cookies

  • Block specific sites from setting cookies

  • Clear cookies when closing your browser

  • Receive notifications before cookies are stored

For more information, visit:

  • Google Chrome Help

  • Mozilla Firefox Help

  • Microsoft Edge Help

  • Safari Help

Please note that disabling certain cookies may affect website functionality and your experience.

7. Consent

When you first visit The London Tourist, you will see a cookie consent banner.
By clicking “Accept All Cookies” or continuing to browse, you agree to our use of cookies as outlined in this policy.
You can update or withdraw your consent at any time via the “Cookie Settings” link in the footer.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in law, technology, or website features.
The date at the top of this page indicates the last update.

9. Contact Us

If you have any questions about our use of cookies, please contact us.